01Juniors · Pros · Adults
Private Coaching
One-on-one training blocks with Rafa — technical, physical, mental. Built around your goals and your calendar.
High Performance Tennis Coach · ATP / WTA · Est. 1985
Rafael
Font De Mora.
A life dedicated to building champions — on and off the court.
For four decades Rafa has guided players from their first steps on court to the highest levels of the professional and collegiate game — Grand Slam finalists, Top-20 ATP & WTA players, and NCAA champions. A methodology built on precision, discipline, and human development.
40+
Years on tour
#1
Junior world ranking (Grönefeld)
ATP · WTA
Top-20 trained
01 — About Rafa
The coach behind
the champions.
Rafael Font De Mora is a Spanish tennis coach and founder of ITUSA Tennis Academy in Dénia, Alicante, Spain. Since 1985 he has coached Grand Slam finalists, Top-20 ATP and WTA players, and NCAA champions on the professional circuit.
Partnered for years with Jose Higueras and the Adidas / ITUSA Pro Team, Rafa's hands have shaped the games of Michael Chang, Pete Sampras, Jim Courier, Ana Ivanovic, Dinara Safina, Meghann Shaughnessy, Anna-Lena Grönefeld, Peyton Stearns and Brandon Nakashima.
His method is methodical — a blend of on-court technical precision, biomechanical analysis, mental preparation, and long-term planning. It is also deeply human: he develops players, not just strokes.
“Players do not need more noise. They need a path.”— Rafael Font De Mora
Adidas Tennis AmbassadorWTA Tour CoachATP Tour CoachFounder · ITUSA AcademyAustralian Open 2025
02 — Biography
A career
built in decades.
1985→
On the professional circuit.
Enters the world of high-performance tennis, beginning a lifelong career as a coach on the ATP and WTA tours.
2003→
Anna-Lena Grönefeld — from Top 200 to Top 14.
Four years. Four ranking goals. All four hit. Finishes 2006 world No. 14 in singles, No. 7 in doubles.
2006→
Adidas & ITUSA Pro Team.
With Jose Higueras, builds the Adidas ITUSA program — coaching Chang, Sampras, Courier, Ivanovic, Safina, Shaughnessy and others.
2011→
Junior champions take the stage.
Brandon Nakashima (USA #1 U-12). Evan & Daniel Sharygin (Easter Bowl, MIT & Harvard). Adam Bain (USA Top 10, Ivy League). James "Big Toro" Ross (USA #1 U-12, Blue Chip).
2025→
Australian Open & a new chapter in Spain.
Continues touring with WTA players. Launches a new project on European clay alongside Daniel Panajotti (coach of Roland Garros champion Francesca Schiavone).
03 — Champions
Players
he has shaped.
A non-exhaustive list. Every name here spent formative years under Rafa's methodology.
04 — Method
A commitment to
values & family.
Behind every ranking is a person. Rafa's work is rooted in five principles that travel with his players from the first junior lesson to a Grand Slam court.
01
Discipline
Consistent effort, applied every single day. The foundation beneath every title.
02
Biomechanics & Analytics
Every grip, every swing, every step measured, reviewed, and refined through frame-by-frame analysis.
03
Long-Term Planning
Customized, organized short- and long-term plans across technical, movement, mental and strategic dimensions.
04
Mental Strength
Resilience, sportsmanship, accountability — qualities that carry far beyond the baseline.
05
Integrity & Family
Respect for players, parents and the sport itself. Lifelong bonds — built one training block at a time.
The ITUSA Campaign
Players do not need
more noise.
They need a path.
The trust behind the results — a partnership with ITUSA Tennis Academy, building the next generation of international players in Spain.
Visit ITUSA Academy ↗
05 — Testimonials
In their
own words.
06 — Contact
Work with
Rafael Font De Mora.
Private coaching, academy training weeks, professional tour consultations, and technical assessments. For juniors, pros, and dedicated adults.
- Academy
- itusatennis.online ↗
- Base
- Alicante, Spain · La Sella
- Tour
- ATP · WTA · ITF worldwide
07 — Work with Rafa
Four ways
to train.
Whether you are a junior finding your path or a pro shaping your season, Rafa's work is always the same: methodical, personal, long-term.
| Service | Best for | What it includes |
|---|---|---|
| Private Coaching | Juniors · Pros · Adults | One-on-one training blocks with Rafa — technical, physical, mental. Built around your goals and your calendar. |
| Academy Training Weeks | All levels | Immersive weeks at La Sella, Alicante — full programming on-court and off. Ideal for pre-season and transition periods. |
| Pro Tour Consulting | ATP · WTA · ITF | On-tour coaching and strategic consulting for ATP, WTA and ITF players — match preparation, scouting, and in-event support. |
| Technical Assessments | Remote or on-site | Frame-by-frame biomechanical analysis and a written plan — short and long-term — across technique, movement, mental and strategic dimensions. |
02All levels
Academy Training Weeks
Immersive weeks at La Sella, Alicante — full programming on-court and off. Ideal for pre-season and transition periods.
03ATP · WTA · ITF
Pro Tour Consulting
On-tour coaching and strategic consulting for ATP, WTA and ITF players — match preparation, scouting, and in-event support.
04Remote or on-site
Technical Assessments
Frame-by-frame biomechanical analysis and a written plan — short and long-term — across technique, movement, mental and strategic dimensions.
08 — The Academy
La Sella,
Alicante — Spain.
Rafa's base — a year-round high-performance environment on the Mediterranean coast. Pro athletes and juniors train side by side, under one methodology.
- Courts
- 12
- Surfaces
- 4
- Sunny days / year
- 300+
La Sella · Denia · Alicante · Spain
09 — Questions
Before you
get in touch.
Juniors from U-10, college and NCAA players, ATP/WTA/ITF professionals, and dedicated adults. The methodology is the same — the plan is always tailored to the player.