Eloy Cañadas
Former International Tennis Promotion Director · Adidas Tennis
- Former Adidas International Tennis Promotion Director
- Global partnerships — Spain, Europe, USA, Asia
Background
Tennis professional with extensive international experience, having served as International Tennis Promotion Director at Adidas.
Has worked across Spain, Europe, and globally, collaborating with top coaches, academies, and players.
His career is defined by his contribution to the development and promotion of tennis at the professional level.
Video transcript
“Adidas has joined forces with International Tennis USA to develop a revolutionary concept in player development — a concept that embraces the simple philosophy that the impossible is nothing. Knowing that success and maturation within the game is a journey and not a destination, the team is dedicated to developing tomorrow's champions through on-court technical and tactical training, off-court classroom instruction in the areas of media training, mental awareness and nutrition, as well as fitness and physical therapy. Adidas and International Tennis USA breaking the bonds of what is and changing the game to what it will be.”
Testimonial letter
Eloy Cañadas
Former International Tennis Promotion Director — Adidas Tennis (Spain, Europe & Global)
To Whom It May Concern,
I am writing this letter to express my deepest respect, admiration, and professional recognition for Mr. Rafael Font de Mora, a man whose dedication, integrity, and commitment to the sport of tennis have been evident throughout his entire career.
My name is Eloy Cañadas, and during my professional career I had the privilege of serving as International Tennis Promotion Director for Adidas, working across Spain, Europe, and globally. In that role, I had the opportunity to collaborate with many coaches, academies, and professionals within the international tennis ecosystem. Among all of them, Rafael Font de Mora has always stood out as one of the most dedicated, honorable, and passionate professionals I have ever encountered.
Rafael has devoted his life to the development of tennis players and to the advancement of the sport itself. Throughout his career and training methodology numerous talented players have passed through his hands — his partnership with Jose Higueras and the ITUSA Adidas Pro Team including athletes such as Michael Chang, Pete Sampras, Jim Courier, Ana Ivanovic, Meghann Shaughnessy, Dinara Safina, Anna-Lena Grönefeld, Peyton Stearns, Brandon Nakashima, among many others. His work has also connected him with some of the most respected coaches and professionals in the international tennis community.
From my direct experience working alongside him during my years with Adidas, I can confidently say that Rafael Font de Mora represented the values of our brand with exceptional professionalism and authenticity. He was always one of the most loyal ambassadors of Adidas within the tennis world — a person who demonstrated sincerity, honesty, balance, and an extraordinary respect for the sport and the people around him.
In every interaction I witnessed, Rafael conducted himself with integrity, humility, and a genuine love for tennis. His professionalism, dedication, and ethical standards have always been exemplary. Few individuals in this industry have shown such a consistent level of commitment and respect toward the sport, the athletes, and the organizations they represent.
For these reasons, it is deeply important for me to state clearly that throughout all the years I have known and worked with Rafael Font de Mora, I have only known him as a person of the highest moral character and professional integrity.
His reputation as a coach, mentor, and ambassador for tennis has been built through decades of hard work, discipline, and unwavering dedication to the sport and to the people he has helped develop along the way.
I sincerely hope that his professional legacy and the enormous contribution he has made to the world of tennis will always be remembered and respected. It is an honor for me to share these words in recognition of a professional whose commitment to excellence, honesty, and passion for tennis has been truly remarkable.
With my highest respect, Eloy Cañadas — Former International Tennis Promotion Director, Adidas Tennis — Spain, Europe & Global.